SEO 2014 : Old is Gold

I have started SEO in 2010. At that time, I followed some easy way to do SEO, specially for offpage SEO. There were so many popular ways to build backlink. I followed some ways.

In 2014, I find it again, I need to do same thing what I did in 2010. Now, I am going to describe my process:

Web 2.0 Creation: Create an account in each web 2.0 website and post at least 1 unique content. Get contextual link from the content. Use your targeted keywords as anchor text.

Article Submission: Do article submission in well known article directories like ezinearticles.com, goarticles.com, articlebase.com, sooperarticle.com. Submit at least 1 article in each directory. Each article must be unique.

Wiki Creation: Submit some unique content in each free wiki website. Never use any duplicate or spun content

Social Bookmarking: Submit your targeted webpage in Social bookmarking websites. Also submit your web 2.0, Approved articles and wiki pages.

Follow this process for your each keywords. I have no doubt you will get success. You may think this is a simple process but it is not. You have to write so many unique contents which is not easy task. Writing so many contents is a boring task but you have to do it instead of wasting money for using other process.

If you think you have not enough time to do this job, you can hire a SEO company and tell them about your process.Think Tank is a such company who can ensure your top ranking in Google Search Result Page. They have already earn reputation as a successful Tampa SEO company.

7 important keyword targeting elements

#1: Page title

Using the primary keyword phrase at least once in the page's title, and preferably as close to the start of the title tag/element as possible is highly recommended. Not only are titles key to how engines weigh relevance, they also dramatically impact a searcher's propensity to click.

Above is an example comparing some title elements for the search query "lip balm." The tag for allure.com is more compelling from the perspective of fulfilling the searcher's intent (which is likely to compare multiple blams vs. find a specific one), but it also puts the keyword in prime, eye-catching real estate on the results page. We have seen evidence and heard the engines themselves discuss the value/importance of earning clicks and preventing "pogo-sticking" (the bouncing of a visitor back to a search page after clicking a result). Optimizing for both keyword prominence AND user intent/visibility is an excellent idea.

#2: Headline


While we've seen mixed results over the years with using the H1 tag specifically for keyword placement, it's almost certainly the case that a searcher who's just clicked on a results expects to see a matching headline on the page they visit. Failure to do so may increase the odds of pogo-sticking, and our most recent rank correlations suggest that a topically relevant H1 is associated with higher rankings.

I wouldn't always require a match between the title and the H1 precisely, but they shouldn't be so dissimilar as to drive anyone who's clicked away from the result.


#3: Body text


It should come as no surprise that using your primary (and secondary, if relevant) keyword phrase(s) in the content of the page are important. Our research suggests that it's not just about raw keyword use or repetition, though. Search engines are almost certainly using advanced topic modeling algorithms to assess relevance and perhaps quality, too.


This means it's wise to make your content comprehensive, useful, and relevant as possible, not just filled with instance of a keyword. In fact, we've observed plenty of cases where the overuse of keywords resulted in a negative impact on rankings, so be judicious. If you asked a non-marketing friend to read the page, would they get the sense that a term or phrase was suspiciously prominent, sometimes needlessly so? If that's the case, you're probably overdoing it.


#4: URL


A good URL has a few key aspects, but one of those is keyword use. Not only does it help with search engine relevancy directly, but URLs often get used as anchor text around the web (mostly through copying and pasting). For example, if I link to this post using its URL, e.g. http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization, the phrases "keyword targeting" and "onpage optimization" appear right in the text.


For more best practices on URLs, check out our learn article on the topic.


#5: Images and image alt attributes


Having images on a keyword-targeted page is wise for many, many reasons, not least among them is that these can help directly and indirectly with rankings. Most directly, your image has an opportunity to show up in an image search result. Granted, Google's new interface has dramatically lowered the traffic from image search, but I still find great value in having your brand name/site associated with production of useful graphics, photos, and visual elements.


For search engines, the image's title, filename, surrounding text, and alt attribute all matter from a ranking perspective. In particular, those doing SEO should know that when an image is linked, the alt attribute is treated similarly to anchor text in a text link.


#6: Internal and external links


A good page should be accessible through no more than four clicks from any other page on a site (three for smaller sites), and it should, likewise, provide useful links to relevant information on any topics that are discussed.


Some SEOs have, in the past, questioned whether linking externally, especially to sites/pages that might compete for a visitor's time/attention or a search engine's rankings is wise. I believe the nail in that coffin was delivered byMarshall Simmonds in his Whiteboard Friday Interview noting the value the NYTimes saw from their implementation of external links. Since then, search engine representatives have subtly hinted on multiple occasions that there are elements in the algorithm which reward external links to quality sites/pages.


#7: Meta description


A page's meta description isn't used directly in search engine ranking algorithms (according to representatives from Google and Bing), but that doesn't mean they're not critical. The meta description tag, if it employs the keyword query, usually shows up in the search results, and is part of what searchers consider when deciding whether to click.

As you can see from the snippet above, when keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher's click. Think of them like ad copy, and work to make searchers care about your page.

Building a Video SEO Strategy

The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets,optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. And that is... 

Defining and implementing a goal-driven strategy

Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don't understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in.

SEOs fail because most have no say in the creative process for video, and are typically invited to do “video optimization” after the video has been shot, cut, and edited. Such a process ends up looking a little like this:

1. Take a look at the existing content.
2. Work out what goal best suits that content.
3. Implement the appropriate technical optimization.

And this is the consequence...

Thus follows the often observed, awkward disconnect of marketers attempting to make promotional product videos “go viral.” As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO." For video, this means taking a goal driven strategy from inception to launch:

1. Define the business goals. 
2. Define the appropriate audience, hosting, and promotional strategy for the goal. 
3. Create content that matches the business goals and the audience demographic.

In this post, I want to take a step back and outline the core goals I believe video can provide for SEO, the kind of content required for each goal, and the common mistakes made by companies both big and small in this field.

Consider this post a prequel to my last SEOmoz pos which has more explicit tactical details on how to match the creative ideas to the technical implementation required.

Possible Goals for Video SEO

Rich Snippets

 

Video rich snippets have a higher click through rate than normal organic results, and so are an incredibly valuable asset for the kind of pages you want to drive a lot of search traffic to, directly from the search results. In the vast majority of instances, these pages are typically “product” or “category” pages in some form.

In the simplest terms, you can get rich snippets by self hosting your videos and submitting a video sitemap. Google is currently unable to read the “quality” of content outside of YouTube, so it actually doesn’t matter what kind of content you have if you’re trying to get a rich snippet. Indeed, for the more grey-hat minded...it's even possible to get rich snippets for images that are just encapsulated in a video container format.
Common objection: can I not get Rich Snippets for YouTube videos?.
It’s not impossible to get a rich snippet back to your own site with a YouTube video. Yoast’s Video SEO Wordpress plugin (which is excellent, by the way) offers a method of doing it. However, this and other methods only work with a hack and when the video isn't performing particularly well on YouTube, making it strategically redundant. If a video is not returning many views or generating engagement on YouTube, then it’s doing nothing except devalue the overall quality of a channel and restrict the ability of that channel to rank. Especially when you can get secure hosting for free, there is no reason to do that.

Conversions

Video can be a fantastic way to improve conversion rate, again, particularly for commercial landing pages. Appliances Online have created videos that are a fantastic example of undertaking this goal driven strategy with immense success.


A user who watches an Appliances Online video is twice as likely to convert and spends 9.1% more money on average. When considering the average price of white goods, it’s not difficult to work out how quickly those videos will pay for themselves.


These videos work because they carefully take into account the context of their target audience, which is “on the cusp of buying a washing machine.” The videos bridge the gap between interest and conversion, by engaging on a personal level with the likely questions and concerns of the interested party. Conversion videos should be informational, rather than promotional; more “shopping channel” than “TV ad.” However, these videos do not need to be "product" focussed, and can just as easily be created for service sector businesses.


Earlier this year, Kurtz and Blum, a Law firm in Raleigh, North Carolina - created 53 videos for $4000 ($75 per video) - each of which describes, on a very personal level, a specific service that they offer their clients in need of legal advice. Through this work alone, Kurtz and Blum saw a 14% month on month increase in traffic.


Videos for conversion should also almost always be self-hosted or hosted with a secure third-party solution, rather than put on YouTube. Why? Because these videos should invariably also be used to get rich snippets and drive additional traffic to the "money pages" of a website.


Common objection: can I put this “conversion focussed” content on YouTube as well as securely hosting?


Usually not, for the following reasons:


1. It’s very difficult to target specific, product focused videos to a different keyword

If you put content on YouTube as well as self hosting and embedding the content on your site, one of the ways of ensuring YouTube doesn’t outrank you for your site is to target this version to a different keyword. However, as with the Appliances Online example, if you have a video about the "Bosch Classixx Washing Machine," it’s very difficult to find more than a couple of variations of relevant keywords.

2. Potential cannibalization of shares and links

If potential customers/influencers share your YouTube video rather than your product page, you miss out on the link equity. This can also affect sales and word of mouth marketing, as product videos invariably make little sense outside of the context of the supporting page. Especially if you want to retarget visitors with PPC ads, driving customers to your site has to be the goal; and duplicating content on YouTube can hinder this.

3. Devaluing your YouTube channel for SEO through lowering the average quality of content

From some tests I’ve run at Distilled, I think there’s reasonable grounds to believe that YouTube algorithmically rate channels based on the cumulative and average “quality” of the content uploaded. Practically speaking, if your videos have all been very popular, your channel and new uploads will tend to rank very well. Conversely, if your channel has lots and lots of videos on it, few of which get much traction, then the SEO consequence is negative. Therefore, adding a whole bank of product videos (most of which probably won't do very well) can serve to dramatically devalue your channel. It’s possible to mitigate against this by creating a new channel for your product videos (as Zappos have done), but you run the risk of setting this channel up for failure to a greater or lesser extent.

4. Generating negative brand awareness

YouTube is a community platform, as much a social network as a search engine. For users discovering your brand, you want the first touch to be a positive demonstration of your identity and quality, which video can both help and hinder. Attempting to sell users a product before they’ve visited your site often isn’t going to work very well and you can turn off those who would otherwise have been positively disposed to your presence on YouTube. Product videos aren’t created with the intention of building brand awareness and as such, and they normally do a pretty bad job of it.

Brand Awareness

Video is a fantastic form factor to improve brand awareness, as it's an easy way to display the ‘faces” of a company, either through actually filming the people who work there or by explaining the “character” of the company through the integration of story, imagery, and sound.

There are fundamentally two different methods of improving brand awareness through video: you can either pay for it, or generate it organically.

In both instances, the best place to host such video is on YouTube, the world’s second biggest search engine and absolutely best place to put video that you want to be “seen.” (You should also put branding video on other platforms too, such as Vimeo).

To generate that awareness organically, you need to create “a creative story, attached to your brand.”

If you’re willing to pay for the awareness, either through YouTube/Google Display Network Advertising or viral seeding services (I recommend Unruly Media), then you can alternatively create content in the traditional, promotional “Tv Ad” model. However, to get the most bang for your buck from CPV advertising, you should make sure any video you plan to seed is under 30 seconds in length.


Common objection: I don’t have the money to build anything that good, but want to have a YouTube presence. Why can’t I put my product videos up there?


While YouTube channels featuring a large number of product videos can be ROI positive, especially when combined with a paid video advertising campaign, my experience is that they are far less ROI positive than seeding a targeting ad campaign through YouTube advertising and having rich snippets point back to the product videos on the business’s own domain.


As well as creative stories, tutorials are also a great way to build up your brand identity as experts in a specific field. These can be extremely simple, easy to make either through filming physical products and providing advice..


...or for software/services businesses, this can be done very simply using screencasts or by recording lectures/conferences e.g. SEOmoz Whiteboard Friday.

Links and Social Shares

Typically, the best way to get links back to your site with video is to create valuable and useful video content that simply does not make sense in isolation from a wider mixed-media page type. A perfect example of this technique is the Simply Business guide to WordPress that currently has 137 linking root domains according to Open Site Explorer.


Alternatively, another way to build links and shares back to your site is to take the kind of video you should create for organic brand awareness, but securely host the content on your own site, rather than putting it on YouTube and Vimeo.


Under this model, you'll also need to ensure you provide an embed code that features a text link at the bottom back to your site. I've built a tool to help you do this quickly, which can be found here.
Summary of Goals and Content Type




Common objection: can I target more than one goal with the same bit of content?


Yes. But, you probably shouldn't. That’s not to say you can’t use the same piece of content for two different goals, but when you do, you typically dilute the return you’re going to get, either because your content will not be particularly well suited for the goal, or because the technical implementation will cause compromise.


In most instances, it’s much more effective to directly and exclusively target one of the goals, rather than attempt to do everything with one piece of content. However, do remember that conversions and rich snippets should always be treated as conjunctive goals; as essentially two facets of the same strategic approach.

So what does a fully comprehensive Video SEO strategy look like?

With some variance dependent on vertical and business model, companies looking to achieve all of the above should look into creating four different kinds of content: one to target each marketing specific goal and audience demographic :

1. Video created to improve conversions (with video sitemap submitted to get rich snippets)
2. Video created to increase brand awareness through inbound channels
3. Video created to increase brand awareness through paid advertising
4. Video created to drive links and social shares back to the company’s site

Link Building

As technology takes a new face, there has been a growing need to supply basic operational capabilities an especially in an outsourced basis. Indeed, SEO link robot has been quite an integrative strategy and especially when it comes to making website and web pages a protocol to navigate across. However, so as to enable online enterprises to climb the ladder for search engine optimization, SEO link robot has managed to feature quite customizable properties. The first feature is the link framework that incorporates data entry, cleansing, analytic, marketing, and online campaign. This feature enables link building process to be quite easy, interactive and customizable in one of the most awarding fashions.

The second SEO link robot feature that has enabled link building to gain a powerful portfolio of solutions is the crawler. Basically, crawlers are used by reputable SEOs like Bing, Google and yahoo to find particular web pages for their algorithmic searches. Therefore, crawlers have managed to be one of the most influential SEO link robot features in ensuring that specific keywords are fully customized to give the exact results. Additionally, the site map feed has been another property that has enabled the SEO link robot to remain powerful in carrying out its functions. Much to its credit, the site map ensures that all pages are found, and particularly the pages that are not automatically discoverable by their corresponding links.

The Importance of Link Building for SEO and Internet Marketing

With such features, it is an inarguable fact that links can be fully utilized in exposing a given enterprise to a wide range of consumers. Indeed, this is the technique that links use to create industry-standard and value-fixed solutions to online enterprises. As if this is not enough, a number of techniques have been employed to increase the prominence of a webpage and especially to its own search results. Cross-linking, for instance, is a constituent of link building and it serves to cross link pages of the same website so as to provide more links to the most important web pages and hence improving its visibility for easier internet marketing.

Needless to say, this approach ensures that link building can be leveraged to improve the SEO performance as well as the visibility of a given web page to its users and visitors. Indeed, if the webpage is for an enterprise setting, the more the number of visitors and hence increased customers for given products and services. Fortunately, this strategy for link building is what has enabled the search engine optimization to be what it is today. Luckily, link building can be customized in adding given keywords to the meta data of a specified webpage. This means that the higher the number of keywords, the more improved are the chances for a website in appearing higher on the SEO results. By increasing the number of keywords, link building improves the efficiency of an enterprise in leveraging technology to create value to its clients. And whenever possible, customers can access a given product by searching for it using specified keyword phrases.

The Unmatched Beauty of Link Building

With all these approaches, it is inarguable to say that the beauty of link building remains unmatched as far as SEO and internet marketing are concerned. Anytime, link building can be used to create value-scope, industry-focused and technological solutions for effective SEO and internet marketing processes. Indeed, this is one of the reasons link building was invested in technology some years ago, and since then, it has broadened that investment.

Link Building Software

Link Robot is one of the link building software that allows you to create backlinks to your website. There are other link building tools available in the market, but what is the advantage of using the SEO Link Robot to the other tools?

http://www.onlywire.com/r/123684238

SEO Services

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

However, guaranteed SEO services include the 100% money refund because the website may not be ranked with top search engines like Google and Yahoo, and they refund the money. Therefore, the SEO companies ensure the clients that the money refund will be done, since the search engine optimization experts are not sure whether the site will be ranked with the top search engines.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that guaranteed SEO services include the Google's webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

- Ensure that the site is well reviewed in the content or structure
- Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
- Develop website content using SEO services
- Provide online business improvement campaigns
- Target keyword research
- Offer SEO training

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one.

It is clear that when webmasters hire a Search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster's site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?
2. Do they follow the guidelines from the Google webmaster?
3. Do they implement the SEO Internet marketing services to improve online business?
4. Do they have experience in the webmaster's industry?
5. Do they have knowledge of the webmaster's country/city?
6. Do they have experience in developing sites for international companies?
7. What are the best SEO techniques to implement on the webmaster's site?
8. How long has the SEO expert been in web design?
9. Does the SEO expert have good communication skills when making changes on the client's site?

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

SEO and social media marketing ensure that one's site has the best SEO Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

If one's business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner's site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website, since it is a necessary online marketing tool. A website or blog is same as news ads, letterheads, or the yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner's company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.